MEET AD:ROIT & MADELAINE
COMBINING THE EXCELLENCE OF AN INTERNATIONAL DESIGN FIRM WITH THE PERSONALIZED SERVICE OF A SMALL BUSINESS
AD:ROIT is known for joyful, innovative, and functional designs that transform homes into completely personalized sanctuaries
"I had recently moved into a new apartment, and out of a beloved space. With the smaller new space I couldn't find a way to lay things out that made me as happy as the old place did. Especially considering that our furniture didn't fit as well in the new space. Madelaine helped me so so much and her suggestions made a world of difference. Simply rearranging some furniture and swapping out our coffee table made the space function so much better, as well as look 100x better. I can't thank her enough for her help on our home!"
Upper East Side, Manhattan
THE STORY BEHIND THE NAME
Pronounced just like the word, AD:ROIT has several layers of significance
Having or showing skill, cleverness, or resourcefulness
Architecture & Design:
Reinvent | Organize Inspire | Transform
A design studio that prioritizes delivering spectacular service & deeply personal interiors
Meet Founder & Principal Designer
Welcome! I'm so glad you're here; it means you're ready to leverage design to increase your creativity, productivity, and general happiness, and I'm so excited to help you on this journey.
I spent nearly 20 years working in New York City architecture & interior design firms on award-winning commercial projects (here's a list), but there was always something missing for me.
That something was you. YES REALLY. You see, when you work on big projects, you work with tons of committees, and rarely get to meet the people who will ultimately use the space. And how can you create truly personal designs for people you've never met?
Because that's what great design is for me. It's deeply personal.
I founded AD:ROIT to bring the skills, knowledge, and resources I gained from nearly two decades in the commercial design world to individual home owners. To create practical, peaceful, and unique homes for busy professionals just like you.
I've earned a lot of letters after my name
RA - Registered Architect in NY & CT
NCIDQ - Nationally Certified Interior Designer
LEED AP - Leadership in Energy and Environmental Design Accredited Professional; LEED is the dominant US standard for sustainable design
WELL AP - WELL Building Standard Accredited Professional; WELL is a newer standard focused on advancing human health in the built environment
Faculty - I've taught in the MFA in Interior Design program at the New York School of Interior Design, the School of Professional Studies at New York University, and the Bachelors program at Hobart & William Smith Colleges
B.A. in Architectural Studies & Art History Hobart and William Smith Colleges
Masters of Architecture
Georgia Institute of Technology
Phi Beta Kappa - The oldest academic honor society in the US (est. 1776!)
Mensa - The original mile-high IQ club
"We recently moved into a coop that needs a bit of work. We hired Madelaine to help us update our space and change the layout for better flow. Unfortunately Covid19 put a hold on our plans to renovate. We still ended up moving in because she was able to help us work with the space we have, working with some of our existing furniture, providing ideas on furniture placement and suggesting plenty of clever storage options. We highly recommend her, she is brilliant in maximizing small place living, which for a family of four is absolutely crucial! Thank you Madelaine!!!!!"
Bronxville, New York
Want to get to know me better?
Favorite Comfort Food:
A grilled cheese sandwich or pizza. Basically melted cheese and bread.
Favorite Childhood Memory:
In 7th grade science we had to build a model of an element. I had just finished a biography of Marie Curie, so I chose uranium, atomic number 92. There are 3 themes here that are still relevant:
Design should always be personal
My lucky number is still 92
Even now, my family tells me that not everything needs to be uranium
Secret Super Power:
Hailing a cab. It's like they just KNOW.
Yoga and making jewelry, and I've had businesses for both since I don't know how to do anything casually (see uranium story above). I actually made all the jewelry I'm wearing in that yoga photo!
Best Choice I've Ever Made:
Adopting my sweet senior rescue pup, Buttercup. Seriously, she's the greatest.
While AD:ROIT is a young firm, I've worked on many award-winning projects in previous offices, including:
Penn State University Chemical & Biomedical Engineering Building, University Park PA - HOK
AIA Philadelphia - Sustainability Award
LEED-NC Gold Anticipated
White & Case Law Firm, New York NY - HOK
NYCxDESIGN Awards Best Corporate Ofﬁce
CoreNet Global NYC Commercial Interior Project of the Year
New York Presbyterian Hospital David Koch Center, New York NY - HOK
IIDA Healthcare Design Awards - Ambulatory Cancer Center
European Healthcare Design Awards - Healthcare Design
European Healthcare Design Awards - Design Innovation for Quality Improvement
ENR New York - Best Healthcare Project
Chicago Athenaeum American Architecture Award
BD+C Team Award - Silver
Brooklyn Academy of Music Harvey Theater Renovation, Brooklyn NY - MGA
2021 American Award for Architecture from The Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies
PS 281: The River School, New York NY - MGA
LEED Silver Equivalent
NYC Green Schools
Stony Brook University Library, Southampton NY - MGA
AIA Long Island - 2011 Commendation for Outstanding Educational Design
Collaborative Research Center, Rockefeller University, New York NY - MGA